Trade shows and fairs are one way for manufacturers to present their products to the industry. Alternatively, manufacturers can stage exclusive seminars for a selected audience, but on neutral ground.
VIA Events organises seminars in its headquarters in Gütersloh/D or in other suitable locations anywhere in the world, using its strong network and media platforms to promote and market the event and help generate an appropriate audience.
Further, in 2012 VIA Events launched a new seminar format: Professional Lighting Design interactive – PLD-i. The interactive format involves a teaching team and small classes who together actively debate key topics, each person contributing to the learning process in their own interest as well as in the interest of others. The content (teaching roadmap) is coordinated up front in close collaboration with the teaching teams, thus also giving lighting designers and other educators the chance to enhance their teaching and leadership skills.
The lighting industry supports the PLD-i seminars by supplying product and know-how related to the latest technology. PLD-i also incorporates the possibility to experiment with the equipment provided, adding an attractive and experimental aspect to the overall learning experience.